It includes Ghoulia Yelps, Frankie Stein, a really gorgeous Cleo De Nile (I'm not usually a fan of Cleo's, but I love this version), Clawdeen Wolf, and Draculaura.
What I love about this set is that you can see all the different skin tones and a rainbow of hair color and outfits. It's really cute.
The retail cost is $54.99.
You can see more photos of this set, including close-ups, at Target.com, which is where I snagged the above photo. Currently, it's out of stock--however, you can check to see if it's in a store near you.